The World?s tallest Lego tower has been erected in Seoul, South Korea, built by 4,000 children, using 500,000 bricks and measuring 105ft high.
The toy tower was unveiled on Sunday by Danish Crown Prince Frederik, who laid the final record-breaking brick, as part of a celebration to mark Lego?s 80th birthday.
The structure, which stands in front of Seoul?s Olympic Stadium beats the previous record, set in France last October, by just 30 centimeters,
The tower was built over five days by young contest winners.
The build itself became a tourist attraction, drawing in more than 30,000 curious visitors.
After it was finished and assembled, Prince Frederik ? on a six-day state visit to South Korea ? was hoisted up on a crane to lay the final brick.
The very first Lego tower was built in London in 1988, standing at just under 50 feet.
Since then the record has been toppled more than 30 times.
The popular toy was invented by Danish carpenter Ole Kirk Christiansen, who started making wooden toys in his workshop in 1920.
He named his company Lego, from the Danish phrase ?leg godt?, which means ?play well?.
Those wooden toys evolved into the plastic bricks that are now bestsellers the world over.
There?s a special reason for Lego to celebrate its birthday in South Korea. The bricks are hugely popular in the country, having become the first branded toy sold there.
And it?s not the first time a Korean tower has held the world record ? back in 1996 a structure in Seoul claimed the title, measuring a much more modest 68ft tall.
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