Twitter Expands Ad Program With Interest Targeting And 1 Cent Minimum Bids

Twitter is announcing a new way for businesses to target their Promoted Tweets and Promoted Accounts, according to a new blog post from Product Management Director Kevin Weil. By directing their messages at specific user interests, advertisers can now potentially reach a much broader audience. Actually, interest data already plays a role in Twitter advertising. Weil writes that Promoted Tweets and Accounts currently target "users who share interests with your current followers." With today's launch however, advertisers can explicitly identify the interests that they want to reach. There are currently more than 350 categories to choose from, such as education, home and garden, and animation. Or, instead of targeting a category, advertisers can identify a specific Twitter account, then Twitter will show the promoted content to users who have similar interests to that account's followers.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/EGcllmNfd_4/

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