Mobile smartphone apps represent a powerful technology that will only become more important in the years to come. But the unique advantages of the smartphone as a platform-a device that's always on and connected, with access to real world information like user location or camera and microphone input-also raise privacy challenges. And given the sensitivity of the data that many consumers store on their phones, the stakes are even higher for manufacturers, carriers, app developers, and mobile ad networks to respect user privacy in order to earn and retain the ever-important trust of the public.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/fY4lkCmeEnw/a-mobile-user-privacy-bill-of-rights
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