Savvy Shoppers Turn to the Web for Bargains ... - product review blogs

? 40% of UK shoppers will buy at least half their Christmas shopping online this year
? 39% say they buy more online now compared to 2009
? Women the most savvy online shoppers, comparing prices and using voucher & discount codes

London, UK ? 16th December 2010: As many as 40% of UK consumers expect to do at least half their Christmas shopping online this year, according to new research commissioned by EPiServer, the world?s fastest growing provider of platforms that drive online engagement. The survey of 2,000 UK adults, carried out in December 2010, also reveals that 39% agree the amount of shopping they do online has increased over the last 12 months.

Not surprisingly, price was cited as the most important factor when shopping online, however, the survey also shows UK shoppers are more savvy when it comes to buying on the web. Almost half (45%) say they check more than one site to compare prices and products before making a purchase and around a third (35%) will search for a voucher or discount code before committing to buying.

Women appear to be the most savvy when it comes to bagging a bargain online, with 39% checking for a voucher or discount code before purchasing, compared to just 29% of men. They are also much more likely than men to compare prices across sites, with almost half of women (48%) hunting bargains, while 61% of men don?t bother.

Neal Perry, UK Country Manager, EPiServer, said: ?It?s no surprise that online shopping has increased, the fact that two in five consumers will buy more than half their Christmas goods over the web underlines how fundamental the web has become for British consumers. While this is positive for British retailers, the survey also reveals a critical challenge, with a significant number of consumers shopping around and comparing products before making a purchase. To convince these savvy shoppers to buy, retailers need to deliver an engaging and satisfying online experience, otherwise they?ll merely migrate to the competition.?

Ends

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About EPiServer
EPiServer, the leading supplier of solutions that enable true Web engagement and drive business results for end customers. More than 3,000 customers worldwide use EPiServer?s technology platform that combines content, community, commerce, and communications with a configurable metrics dashboard. EPiServer CMS is the foundation for more than 9,700 websites and is used by more than 130,000 web editors daily. The EPiServer platform is delivered through an extensive network of over 450 partner companies in 30 countries. EPiServer combines the stability and support of a commercial product with EPiServer World, a thriving developer community of more than 11,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom.

This entry was posted on Wednesday, March 28th, 2012 at 12:40 pm and is filed under product review blogs. You can follow any comments to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback.

Source: http://www.aanvang.net/2012/03/Savvy-Shoppers-Turn-to-the-Web-for-Bargains-this-Christmas/

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