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Monday, April 30, 2012
Pepsi Puts A Pop Culture ?Cheat Sheet? At The Heart Of Its New Campaign
Pepsi is launching a big rebranding campaign today, and the company says social media is going to play a crucial role. Specifically, PepsiCo Global Head of Digital Shiv Singh tells me that the biggest online piece of the campaign is a "social media cheat sheet" called the #NOW board ? it has, in fact, taken over the Pepsi website. The board is built on top of Pulse, the social media visualization platform that Pepsi launched last fall. Looking at the RSS feeds from across the Web, as well as the firehose of wants being shared through Twitter and bit.ly (with help from startup SocialFlow), Singh says the #NOW board presents the pop culture stories that are hottest in social media at any given moment, presented in easily-digestible form.branson missouri davy jones dead monkees last train to clarksville tim tebow taylor swift post grad arpaio
Out & About
Tiffani Thiessen was spotted dining at her favorite NYC restaurant, Beauty & Essex. Before her dinner, the starlet was seen trying on jewelry and checking out handbags at the famous Pawn Shop located in front of the restaurant. Tiffani enjoyed Tomato Tartare, Tuna Tacos and Kale Salad.
The Office's Craig Robinson sported Chicago White Sox headphones by BiGR Audio.
DJ Vice was spotted playing at Avenue on Wednesday night in NYC. The DJ powerhouse was also spotted at NYC hotspot Beauty & Essex on Thursday night catching up with friends and checking out the DJ booth before jet setting back to Vegas for shows at TAO and LAVO
Heidi Klum is back and bolder than ever with brand new pieces for spring! Featuring unique metal finishes and custom-made simulated gemstones, the latest additions to the Wildlife by Heidi Klum collection are as bold as they are beautiful. Each style embodies a modern aesthetic that is sure to make a statement this season. You can visit QVC.com starting on Thursday, May 17 to see Heidi showcase several new pieces, including bracelets, necklaces, earring and rings.
Mariah Carey and L.A. Reid had dinner at Catch to celebrate new artist, Leah Labelle.
Selita Ebanks attended the 2012 Christopher & Dana Reeve Foundation Champion Committee Spring Social at Catch Rooftop in New York.
Constantine Maroulis partied at the Absolut/Avion-sponsored bash for the Journey documentary Don't Stop Believin' at NYC's Gansevoort Hotel on April 19.
Nintendo 3DS fans Nikki Reed and Whitney Port are loving the new Kid Icarus game!
True Blood star Joe Manganiello and his mystery date roamed the Coachella Music Festival. Joe wore G-Star?s Halo Rovic Art Loose ? in Camo print.
On Sunday, April 22, Kim Kardashian, Magic Mike's Olivia Munn, NBA star Chris Paul, Malika Haqq and more joined The Jeep Brand for the launch of it's 2012 Jeep Wrangler Unlimited Altitude Edition, announced as the ?official vehicle of USA Basketball? and celebrated the men's and women's USA Basketball team's quest for Gold this summer at LA Center Studios in Downtown LA.
Olivia Munn celebrated the pre-opening of Mercedes-Benz Transmission LA: AV CLUB curated by Mike D of the Beastie Boys.
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Justin Bieber Pictured In Studio With Kanye West
Pair look like they're working on songs for Bieber's upcoming Believe album.
By Gil Kaufman
<P>Perhaps Kanye West doesn't have to sleep like the rest of us mere mortals. That might explain how the rapper is seemingly everywhere at once these days: squiring <a href="/news/articles/1683892/kim-kardashian-kanye-west-romance.jhtml"> Kim Kardashian all over New York</a>, shooting a mysterious <a href="/news/articles/1683847/kanye-west-kid-cudi-video-project-middle-east.jhtml">mini-movie in Qatar</a>
 and popping into a recording studio to work on tracks with pal <a href="http://www.mtv.com/music/artist/bieber_justin/artist.jhtml">Justin Bieber</a>. </P><P> </P><P>While the 18-year-old pop star has been wrapping up work on his upcoming album, <a href="/news/articles/1683335/justin-bieber-believe-the-voice.jhtml"><I>Believe</I>,</a>
 due out June 19, he got a visit from West. Bieber's bodyguard Kenny Hamilton confirmed the superstar summit, <a href="https://twitter.com/#!/KennyHamilton/status/196040151489724416" target="_blank">tweeting out a photo</a> of the pair working together on an unspecified song. </P><P> </P><P><embed src="http://media.mtvnservices.com/mgid:uma:video:mtv.com:754722/cp~vid%3D754722%26uri%3Dmgid%3Auma%3Avideo%3Amtv.com%3A754722" width="460" height="260" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" base="."></embed> </P><P> </P><P>"Putting the finishing touches on the album and it's gonna be special," he wrote while posting an Instagram pic of West tapping away on a laptop in the studio with Bieber in the background. He followed with a post that appeared to be another enthusiastic response to the studio get-down, writing, "Also witnessed a current legend and one future legend make magic once again ... I love this thing we call music!" </P><P> </P><P>Bieber's been giving his fans plenty of tantalizing sneak peeks over the past week. In addition to announcing the release date during an appearance on "The Voice," he also brought along a teaser for his as-yet-unreleased "Boyfriend" video. After that glimpse, he was spotted <a href="/news/articles/1683642/justin-bieber-boyfriend-music-video-kiss.jhtml">shooting new scenes</a>
 for the highly anticipated clip in which he was kissing a mystery brunette on set. </P><P> </P><P>"The concept of this video, I mean, it's not like a steady concept," Bieber <a href="/news/articles/1682156/justin-bieber-explains-boyfriend-video.jhtml">told MTV News</a>
 while shooting the video back in March. "It's not like 'Justin follows this girl to this spot.' No, it's a bunch of amazing scenes: like a fire scene, we have an ice scene. </P><P> </P><P>"It's kind of like bouncing back and forth," he said. "And then there's scenes of me and just a bunch of girl dancers, and just some great shots, great artistic shots, great shots of me smiling. It's fun." </P><P>He also tweeted out the <a href="/news/articles/1684079/justin-bieber-believe-album-cover.jhtml">cover art</a>
 on Friday, a simple black-and-white close-up of his face with the word "BELIEVE" stamped in a yellow caution-tape font underneath. The album will reportedly feature a song reacting to the <a href="/news/articles/1683857/justin-bieber-believe.jhtml">paternity suit</a>
 filed by a 20-year-old California woman who claimed she became pregnant with Bieber's baby after a brief bathroom hook-up at an October 2010 concert; the suit was dropped in November. </P><P> </P><P>In addition to whatever Kanye and Bieber cooked up, the album will also feature a <a href="/news/articles/1683050/justin-bieber-taylor-swift-collaboration.jhtml">duet with Taylor Swift</a>
, as well as magic made with Maroon 5 singer Adam Levine and Drake.</p>
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Sunday, April 29, 2012
The Worst Book Covers of All Time Have Destroyed My Faith In Humanity [Wtf]
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